Inbound marketing can play an important role
Traditional sales are not bringing the desired results. Hard sales can even be counterproductive. An ever increasing part of the customer journey takes place online and on social media. Before contacting you, a prospect has already taken many steps in the purchasing process. It is therefore crucially important that the prospect will find you.
Traditional sales are not bringing the desired results. Hard sales can even be counterproductive.
Also, the prospect needs to perceive you as an organization that strongly differentiates from other parties and that provides a clear added value. Inbound marketing facilitates this. But there’s more … You need a sound, overall marketing policy in which the various elements complement and reinforce each other – inbound marketing can play an important role in this.